Some Advertisers just like pissing off Chinese people

From Adrants, we learn of this new ad campaign from ConAgra foods for their line of Asian Inspired Healthy Choice dinners. When we first saw the image we agree with the poster at Adrants: lame. But it wasn’t until we actually clicked on the interactive that we just felt sad. Once again, an annoying and worn-out stereotype takes the place of something that could truly have been creatively Asian/Chinese inspired. Instead, we get this lazy excuse for ethnic cuteness that hearkens an unenlightened past. Am I being too sensitive? Sure, but this isn’t a stand-up routine, it’s a broad-based marketing campaign devised by ad hacks that should have been more thoughtful about their work. I’ve shrugged off cluelessness before, but in this case I’m more offended by the sheer lack of creativity on a creative project than I am by its explicit insensitivity. And the guy who plays this dude should be hung upside down a ferris wheel with a cactus atop his inverted ass.

Tags: adrants, advertising, annoying, racism