This Mentos ad cracked me up. It starts off wearing the cloak of melodrama shared by millions of other Asia-Pacific TVCs and music videos, then uses a cartoonish gag that keeps Mentos propped up as a fun and brand for young and sophisticated Chinese consumers. Just the demographic that star agency BBH aims to win [...]
Tags: advertising, bbh, china, mentos
There has been lots of buzz surrounding Burger King’s Whopper Virgins (agency: Crispin Porter + Bogusky) campaign, in which documentary filmmaker (and 70’s skateboard phenom) Stacey Peralta travels with a Burger King funded production crew to remote parts of the world and conducts Big Mac/Whopper taste tests for people who have no concept of what [...]
Tags: advertising
Here’s a new Holiday Inn Express spot:
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This one’s a winner for me because, well, I’m very very uncool.
Tags: advertising, hip hop, TV commercials
Just saw this Zales ad:
If an Asian version of this ad ran here in Shanghai, most of the Chinese women that I know would orgasm while sitting in their cubicles. Sorry for being crass, but melodrama hits a G-spot for pop culture consuming women in Asia. Sadly, most of it is about a million hairs [...]
Tags: advertising, asia pop culture, commercials
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