Posts Tagged ‘china advertising’

October 30, 2008 0

Big ad agencies in China want horny creatives!

By sushipan in sushipanda

Cross-posted on Shanghaiist
The organizers behind the 6th Li Yue Long Men Young Creatives Competition (鲤跃龙门亲年创意人列赛) have a surefire way of enticing young, creative talent into the big 4A agencies such as BBDO and JWT: appeal to the better, hornier side of their nature.

The promoters have produced two videos and implanted (groan) them into the [...]

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October 16, 2008 0

Cute grandmas are a hit in China

By sushipan in sushipanda

What’s a surefire way of knowing what type of TV commercial resonates with people here in China? Like back in the States, take a look at the spots that are being mass forwarded via email. Here’s a Lenovo spot I received in my inbox today from an old co-worker:

Sometimes, the appeal of an ad is [...]

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