What’s a surefire way of knowing what type of TV commercial resonates with people here in China? Like back in the States, take a look at the spots that are being mass forwarded via email. Here’s a Lenovo spot I received in my inbox today from an old co-worker:
Sometimes, the appeal of an ad is [...]
Tags: china advertising, commercials, culture, lenovo
Below is a really interesting short doc on hip hop here in China, direct from native Chinese folks involved in hip hop culture. What really struck me was the common ground that the US and nascent Chinese cultures shared: musical identities defined by region, divergent individual perspectives on the genre, a self-confidence rooted in self-awareness. [...]
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