I Like: Awesome Intel viral

Here’s a new viral spot from my beloved old employer Intel:

This is a damn good spot. The idea of someone running around the desktop environment isn’t that new, but this high-end execution that utilizes all the familiar time-killing sites we’ve come to know and love should fulfill agency Venables Bell and Partner’s goal of getting this into viral paradise. And unlike other stuff that’s there, this one actually speaks to the the product (Intel’s processing power), and isn’t just about getting the oooh’s and aaah’s. Although it seems my erstwhile stodgy old employer knows how to get those too. Nice job.