Slick and gorgeous new spot for…Beijing

Well, it’s actually one of a series of spots produced by Stockhom based production houseCamp David for Education First language schools. Those of us living in Shanghai will recognize their bizarre “Chinese person tied to a white person” print ads from a few years back (FYI I can’t find any more of those on their website). I looks like with this new spot, they’ve definitely turned it up a cinematic notch. Great cinematography, editing, typography, music, and direction overall. Almost makes me want to become a white person and move to Beijing and prance with the locals.

EF – Live The Language – Beijing from Albin Holmqvist on Vimeo.

Directed by Gustav Johansson
D.P: Niklas Johansson
Typography: Albin Holmqvist
Music: Magnus Lidehäll
Produced at Camp David