What’s a surefire way of knowing what type of TV commercial resonates with people here in China? Like back in the States, take a look at the spots that are being mass forwarded via email. Here’s a Lenovo spot I received in my inbox today from an old co-worker:
Sometimes, the appeal of an ad is simply universal, but I think this particular spot resonates here in China because the generation gap is pronounced not by way of age, but also of the amount of shit that the older generations have actually been through (see wreckage of Mao). In that sense, it’s a generational gulf, not just a gap. The sight of a grandmother using a laptop as a cutting board and saute pan is adorable, but also somewhat identifiable. You can see that actually being a story told here in China. In the US? Highly doubtful. Even John McCain has a Myspace page, for crying out loud!
Tags: china advertising, commercials, culture, lenovo
