Roewe agency: please eschew the FOB accents

Not sure which agency (most likely a local one) took a crack at this campaign, but I never understand why they don’t spend just a little bit more dough to singers who can actually sing the jingle in decent English. Visually, there’s nothing wrong with this Roewe spot, which successfully highlights the 3G features of the new sedan. But that terrible Chinese-accented English singing in the background is so distracting to anyone with a decent grasp of the language, that it takes away from the spot’s messaging. Even though Roewe is targeting itself to local mid-upper classers, a lot of them speak English and a lot of them will pick up on the horrible accents singing the background tune. Just not all of them will blog about it.