Archive for the ‘advertising’ Category

February 21, 2011 0

Slick and gorgeous new spot for…Beijing

By sushipan in advertising

Well, it’s actually one of a series of spots produced by Stockhom based production houseCamp David for Education First language schools. Those of us living in Shanghai will recognize their bizarre “Chinese person tied to a white person” print ads from a few years back (FYI I can’t find any more of those on their [...]

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January 10, 2011 0

I Like: Awesome Intel viral

By sushipan in advertising

Here’s a new viral spot from my beloved old employer Intel:

This is a damn good spot. The idea of someone running around the desktop environment isn’t that new, but this high-end execution that utilizes all the familiar time-killing sites we’ve come to know and love should fulfill agency Venables Bell and Partner’s goal of getting [...]

December 15, 2010 0

Bras on a Christmas Tree

By sushipan in advertising, funny

Taiwanese store owners: Boob guards and Christmas trees, two of guaranteed marketing winners combined!

December 10, 2010 0

I Like: Funny Chinese Mentos ad

By sushipan in advertising, funny

This Mentos ad cracked me up. It starts off wearing the cloak of melodrama shared by millions of other Asia-Pacific TVCs and music videos, then uses a cartoonish gag that keeps Mentos propped up as a fun and brand for young and sophisticated Chinese consumers. Just the demographic that star agency BBH aims to win [...]

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October 24, 2010 0

Asian actors are scary

By sushipan in advertising, politics

Some political group called Citizens Against Government Waste has wasted a bunch of their citizens’ money by paying for Asian actors and a green screen set for a rightist propaganda shoot that will no doubt scare a ton of people into voting Republican next week. Never mind that the “great recession” mentioned in the clip [...]

September 1, 2010 0

Taiwanese singer/actress René Liu is the new face of Rado

By sushipan in advertising

Swiss lux watchmaker Rado announced that René Liu (刘若英) will be their new spokesperson. Classy celeb for a classy brand. And she sure looks good in this print ad.

(via Madisonboom)

June 22, 2010 0

How sushi is made — in my heart

By sushipan in advertising, funny

One of the most creative countries for advertising has me wanting to chow down on some salmon nigiri right about and watch a porno…all at the same time. Pretty nifty marketing.

May 18, 2010 2

Roewe agency: please eschew the FOB accents

By sushipan in advertising

Not sure which agency (most likely a local one) took a crack at this campaign, but I never understand why they don’t spend just a little bit more dough to singers who can actually sing the jingle in decent English. Visually, there’s nothing wrong with this Roewe spot, which successfully highlights the 3G features of [...]

May 18, 2010 0

Ad agency HR needs copywriter

By sushipan in advertising

Just saw this recruitment ad for a digital artist position at Saatchi Beijing on MadisonBoom:
you think you can art? If you can, no matter how rich experience you got, no matter whether you are a pure digital guy.
If, you can come up ideas easy like breathing, you can make your idea looks sexual.
Contact us; a [...]

December 29, 2009 0

Eat, Work, Eat, Drink, Porn

By sushipan in advertising, food and drink, travel

Just got back from Taiwan. It was a short trip, just five days. Here’s a quick summay:
Day 1 – My first ever direct flight from Shanghai to Taipei. Thought it would be super fast, turns out that when you add in a 5 hour delay the novelty of ease quickly wears off. Finally arrive late [...]