Cross-posted on Shanghaiist
The organizers behind the 6th Li Yue Long Men Young Creatives Competition (鲤跃龙门亲年创意人列赛) have a surefire way of enticing young, creative talent into the big 4A agencies such as BBDO and JWT: appeal to the better, hornier side of their nature.
The promoters have produced two videos and implanted (groan) them into the [...]
Tags: china advertising
All my friends are warm, considerate, generous people. But some of them tend to casually use the term “that’s so gay” to refer to something they find unappealing or idiotic. It’s not because they harbor negative feelings toward people who are gay, it’s just that this unfortunate method of critique has inculcated itself into the [...]
Cross-posted on Shanghaiist
Normally, job postings on Las Vegas’ Craigslist for nightclub managers would never catch our attention. Make that nightclub a KTV disco nightclub and put it in Shanghai, and we start to get curious. Make the annual salary for said position between $100k and $400k USD, and we’re printing out résumés:
Either this is for [...]
I’ve been reading as many articles regarding Colin Powell’s endorsement of Obama as I can get my hands on. I listened to the Meet the Press podcast on my phone this morning, hanging on every single replayed word.
Interestingly enough, the one thing that Powell said that really hit me hard (choked up, misty-eyed kind [...]
Here’s a new Holiday Inn Express spot:
Find more videos like this on AdGabber
This one’s a winner for me because, well, I’m very very uncool.
Tags: advertising, hip hop, TV commercials
What’s a surefire way of knowing what type of TV commercial resonates with people here in China? Like back in the States, take a look at the spots that are being mass forwarded via email. Here’s a Lenovo spot I received in my inbox today from an old co-worker:
Sometimes, the appeal of an ad is [...]
Tags: china advertising, commercials, culture, lenovo
Just saw this Zales ad:
If an Asian version of this ad ran here in Shanghai, most of the Chinese women that I know would orgasm while sitting in their cubicles. Sorry for being crass, but melodrama hits a G-spot for pop culture consuming women in Asia. Sadly, most of it is about a million hairs [...]
Tags: advertising, asia pop culture, commercials
Here’s a screenshot of a page on Flickr that shows two pandas barfing up photos. I have no idea why this exists, and what value it purports to provide, but the fact that it does exist makes me supremely happy for some reason.
Last time I barfed up rainbows, picturesque photos were not a part [...]
Below is a really interesting short doc on hip hop here in China, direct from native Chinese folks involved in hip hop culture. What really struck me was the common ground that the US and nascent Chinese cultures shared: musical identities defined by region, divergent individual perspectives on the genre, a self-confidence rooted in self-awareness. [...]
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