I Like: Funny Chinese Mentos ad

This Mentos ad cracked me up. It starts off wearing the cloak of melodrama shared by millions of other Asia-Pacific TVCs and music videos, then uses a cartoonish gag that keeps Mentos propped up as a fun and brand for young and sophisticated Chinese consumers. Just the demographic that star agency BBH aims to win over. Nice job to BBH’s Johnny Tan and his creative team.